"This model is now extensively used by regional development agencies and strategic tourism bodies such as VisitBritain, Visit Wales, Tourism South East, North West Development Agency, One North East, Marketing Manchester as well as the Yorkshire Tourist Board and attractions such as Woburn Abbey. It is also the preferred model of tourism consultancies such as Locum Consulting who have developed numerous tourism and visitor economy strategies currently being implemented throughout the UK."
Paul Williams, Programme Area Manager, Staffordshire University